GrassingtonWeb Services

If you would like advice or help with your current website, initialising a new one, or creating changes to have your site show up at the top of the search engine tree, then we can help you.
No confusing gobbledegook, boring sales talk or aggressive demands for money.

Just pull up a chair, grab the phone and call 0797 1212 631. Mon-Fri 10-12. to chew the fat.
Most dialects spoken. (North & West Yorkshire, Lancashire, Geordie & Rastafarian Arie)

Or you can read and be bored or enticed by the wordy, geeky stuff written below:-

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

LSI is also an application of Correspondence Analysis, a multivariate statistical technique developed by Jean-Paul Benzécri in the early 1970s, to a Contingency Table built from word counts in documents.

Called Latent Semantic Indexing because of its ability to correlate semantically related terms that are latent in a collection of text, it was first applied to text at Bell Laboratories in the late 1980s. The method, also called Latent Semantic Analysis (LSA), uncovers the underlying latent semantic structure in the usage of words in a body of text and how it can be used to extract the meaning of the text in response to user queries, commonly referred to as concept searches. Queries, or concept searches, against a set of documents that have undergone LSI will return results that are conceptually similar in meaning to the search criteria even if the results don’t share a specific word or words with the search criteria.

At GrassingtonWeb we offer customization. We understand and appreciate that there are no one-size-fits-all SEO solutions, and each web site merits a different solution. We respect your financial restraints, and thus offer proposals that cater to your specific budget, but tailored to your needs.

GrassingtonWeb SEO Services Site Architecture, Content Development
The structure and content of the website is modelled according to the keyword research results. Appropriate structures, pages, scripting, meta-tags etc. and content based on the proper usage and density of keywords make a web site much more search-engine friendly, and better ranked.

Our Portfolio of Clients
We have helped clients from domains who, although small companies, now have a larger recognition online because of our intervention.